MarketMuse is an AI-driven platform designed to enhance content creation and strategy for businesses. It provides insights on what content to write and the optimal amount needed to outperform competitors. The software goes beyond basic keyword research, offering a detailed analysis of topic competitiveness and content requirements. This enables users to leverage their existing topical authority effectively.

The platform focuses on identifying high-value topic clusters and quick wins based on the user’s current content inventory. With MarketMuse, businesses can develop a robust content strategy that not only boosts visibility but also drives engagement. By understanding and expanding their authority in specific topics, organizations can create differentiated content that stands out in a crowded market.